Business Project Essay Example | Topics and Well Written Essays - 3750 words

Business Project - Essay Example For this the Generations Clothing aimed to produce good quality products. In addition to the quality of the product they give importance to the simplicity and smart looking to the product. From the market surveys conducted by the business as a part of their business planning it is found that a major part of the customers are always like these types of products. From the market research, it is found that Sydney is a best market for the casual clothing. There are various market advantages that are available in Sydney market such as lower government regulations, low rate of taxes etc. By establishing stores in Sydney the Generations Clothing can The ultimate goal of the company is to create a brand image of high quality product of low price. A brand image of high quality at low price is always helpful to capture the market in the competitive market. The products should also be imaged as simply designed product. This type of brand image is helpful to attract the customers. By adopting strict cost control techniques in all levels of production and marketing process the company aimed to produce quality products at low cost. 5. Once mature create a unique sub brand to prevent risks: the mature and declining products must be replaced by new ones. In the present market environment most of the branded products are facing decline in growth rate and profit rate after they attain the maturity stage. The reason behind this phenomenon is the lack of further improvement in product quality and design. The Generations Clothing Company forecast this crucial risk and to overcome this risk they take care and prepare to present a unique sub-brand at the maturing stage of the existing product. This will be helpful for avoiding the risks related to the existing branded product. The proposed sub brand must be unique and entirely different from existing product of the company. The logo of this product should be